Let's Talk Goals

Paid Search Advertising Services

Google Search Ads That Bring in Qualified Leads

With paid search advertising, your ads appear on top of Google search results, connecting you with high-intent users ready to engage or buy. Unlike broader forms of internet marketing, paid search is precise, measurable, and built for ROI.

Our expert-led sem marketing services help you:

  • Drive more traffic from major search engines
  • Capture leads with strong search intent
  • Turn ad spend into meaningful conversions
  • Avoid wasted ad spend through smarter targeting and negative keywords

We don’t believe in guesswork, our campaigns are fuelled by clear key performance indicators, search volume data, and a deep understanding of your target audience.

Let's Talk Goals
demo-attachment-493-woman-photographer-drinking-coffee-and-working-PJNBP6U

Our Paid Search Marketing Services

Our expertise encompasses the full spectrum of Google’s advertising offerings, ensuring that your brand reaches its maximum potential. Our services include:

Campaign Strategy & Account Setup

From clean account structure to sem campaign planning, we tailor every element for your industry and goals. Whether you're new to Google Ads or need help refining an existing account, we handle it.

Keyword Targeting & Negative Match Planning

Our team performs in-depth keyword research to identify profitable terms while filtering out low-intent searches using well-planned negative keywords. This keeps your ppc ads lean and efficient.

Landing Page Review & Conversion Advice

We review your landing pages and recommend changes that improve conversion rate optimization. Better pages mean better ROIs.

Ad Copywriting and Testing

We write ad copy that converts, tested across multiple ad campaigns to find the highest-performing combinations. Each ad is built to speak directly to your audience's intent.

Bid Optimisation & Budget Management

We monitor and adjust your paid ads in real time to ensure maximum return. Whether you're running a tight monthly ad budget or scaling aggressively, we adapt as you grow.

Let's Talk Goals

Request a Free Audit

Speak With a Paid Search Marketing Specialist

Request Your Audit

SEM Marketing Services vs Full-Service PPC – What’s the Difference?

A SEM agency like Beany Digital focuses on search engine marketing services, giving your campaigns the full attention they deserve.

Why We Focus on Search Campaigns

Why We Focus on Search Campaigns

Search is all about intent. We build PPC campaigns that respond to real-time search behaviors, not just broad visibility. With our pay per click (PPC) services, your business is shown only to people who matter.

Let's Talk Goals

When to Use Display, Video, or Shopping Ads

While search engine marketing (SEM) is our specialty, we also offer a full suite of Google Ads services to support your wider digital marketing strategy:

  • Display Ads to boost brand awareness, run retargeting campaigns, and stay top-of-mind with your audience
  • Remarketing Ads to re-engage past visitors and drive them back to your site
  • Shopping Ads for promoting products across Google to high-intent buyers

Each channel can be used alongside your search ads to create a high-performing, full-funnel strategy. Need help deciding? We’ll guide you based on your marketing goals and competitive advantage.

Let's Talk Goals
When to Use Display, Video, or Shopping Ads

Why Choose a Dedicated Paid Search Agency?

Search-Only Specialists (No Display or Video Confusion)

While others dilute focus across many marketing channels, we specialise in search engine advertising. Our team lives and breathes search engine marketing strategies that align with your brand and audience.

Transparent Reporting and ROAS Tracking

We track conversion tracking, campaign performance, and clicks using Google Analytics and provide detailed reporting. You’ll always know how your ad spend is working for your business.

Google-Certified Account Managers

Our team includes certified professionals from Google’s training programs. We also have experience across Bing Ads, search marketing, and cross-channel targeting to support your broader digital marketing strategy.

demo-attachment-476-simple-home-office-with-tree-PBXRXYB-large

Industry-Specific Paid Search Advertising Solutions

  • Lead Gen for B2B & Professional Services: Reach decision-makers with intent-driven keywords and value-based messaging. Ideal for agencies, consultants, and service professionals.
  • Local Search Ads for Service Providers: Target nearby customers using search advertising that shows your business to people searching in your area.
  • High-Intent Product Ads for Niche eCommerce: We help ecommerce businesses reach more buyers using high-converting target keywords and smart budget control.
Let's Talk Goals

Recent Projects

Some Recent Projects and Results of our Work.

Our clients each have unique goals and strategies. Our mission is to not only achieve these goals but also set clear expectations for a successful and enduring agency-client relationship

0800 Homefix

Google Ads
A multi‑trade property maintenance firm offering Plumbing, Heating (Gas Safe), Drainage, Electrical, Roofing, Air‑conditioning, and general Handyman services.

Read More

Decor Lighting

SEO and Ecommerce Marketing
At Beany Digital, we had the pleasure of working closely with Decor Lighting, a valued client who entrusted us with their SEO and Ecommerce Marketing needs.

Read More

GuardRails.io

B2B Strategy
We were generating Leads as low as $17 a lead. Over the 6 months, we managed to generate nearly 2000 MQLs with this campaign strategy.

Read More

Group-7521.png

Mary Grambon

coffee service
There are many variations of passages of Lorem Ipsum available, but the majority have suffered. alteration in some form .by injected humour, or randomised words which don't look even slightly .
Group-7521.png

Mary Grambon

coffee service
There are many variations of passages of Lorem Ipsum available, but the majority have suffered. alteration in some form .by injected humour, or randomised words which don't look even slightly .

Frequently Asked Questions

AEO is the process of optimising content for AI-powered search engines, ensuring your site delivers the type of direct answers AI models use in platforms like Google SGE, ChatGPT, and voice search.

Traditional SEO focuses on ranking in SERPs, while AEO aims for zero-click results, featured snippets, and being quoted in AI-generated answers.

Yes. AEO improves your chances of appearing in voice search results by structuring content for conversational questions and concise answers.

We optimise for Google SGE, ChatGPT, Perplexity AI, Meta AI, Bing Copilot, and other generative AI search platforms.

Absolutely. AEO improves your brand's visibility across AI-driven searches, creating more referral traffic, leads, and long-term organic growth.

Shopping Basket