GuardRails.io

As the company was a start-up, we invested in both short-term lead gen and longer-term SEO strategies. Working with GuardRails I undertook the implementation of CRM from the Ground up. Implementing a Lead Scoring model and designed Marketing and Sales Lifecycle. Mapped out the ICPs and potential customer journeys to allow for a clearer marketing strategy. The SEO yielded some great results landing on page 1 for some extremely competitive search terms in a short period. This was achieved with consistence high-quality blog writing that was undertaken by the company's in-house writers. For Shorter term campaigns,. we ran a series of LinkedIn Doc Ads that were aimed at the Ideal Customer Profiles (ICP). Using high quality whitepapers, we crafted headers based on ICP pain points and the results were great. With a suggested CPA of $250 from LinkedIn, we were generating Leads as low as $17 a lead. Over the 6 months, we managed to generate nearly 2000 MQLs with this campaign strategy.